Amazon has announced the expansion of its fashion stores to Europe

Amazon Fashion Luxury Stores – Amazon’s luxury fashion site first launched in the US two years ago – is expanding in Europe, Amazon announced in a press release. The fashion site is published in the United Kingdom, Germany, France, Italy and Spain. However, it is not specified from what date the operating system will be used in these countries.

First, brands such as Christopher Kane, Dantas, Eli Saab and Mira Mickey will be available through the European branch of Amazon Luxury Stores. More brands will be added in the long run.

When the operating system was launched in the United States in September 2020, it could only be used by call. At that time only Amazon Prime users were invited. Amazon Luxury Stores can now be used by anyone in the relevant areas through the Amazon app or website.

The WWT, in announcing the launch, pointed out the dangers of competition residing in Europe: European competitors such as Zalando, Forfetch, Mytersa and Net-a-Porter have not been sustainable in recent years and are exploring partnerships with luxury brands. Position. For example, the luxury site Forfitch and the fashion group Richmond are currently there Advanced Conversations We need to intensify their cooperation.

However, Ruth Diaz, vice president of Amazon Fashion Europe, is optimistic about the planned launch for the WWD: “This is just the beginning, and we look forward to continuing to support brands with innovative tools and resources. Products. Collections and unique stories with our customers across Europe after the season. “

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Ferdinand Woolridge

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