Outbrain improves consumer experience Realtimes | Publishing network with native ads

Amsterdam, 5 July 2022 | Outbrain, the web’s leading open recommendation platform, today announced its solution to the original ad publisher Realtimes | Support the publishing network to monetize placements and enhance the consumer experience.

real time | Publishing Network is a digital publisher with special interest titles in sports, movies, series and betting. The publishing portfolio contains nine brands, which together represent a total of fourteen publications. With editorial offices in the Netherlands, UK, Spain, Mexico and France, Realtimes | Publishing network reaches more than 10 million
Readers, of whom 7 million are in the Netherlands. GPFans, FCUpdate, MovieMeter and FootballTransfers are a selection of Realtimes | Brands Publishing Network.

For commercial viability it is intended for Realtimes | Publishing network is important to maximize the profitability of titles. It is also a challenge to improve the engagement of its readers at the same time. With Outbrain’s original advertising solutions, Realtimes | The publishing network now has a platform that provides visitors with personalized feeds with sponsored and editorial content. Smartlogic, a patented algorithm, ensures that news feed content is tailored to each visitor’s profile, thus increasing revenue and engagement.

Smartlogic is the first algorithm in this environment that uses artificial intelligence and machine learning capabilities. Thanks to this new technology, Outbrain’s recommendation modules are now powered by an engine that customizes the entire user experience, making it very unique and attractive to any reader. Smartlogic already works on 4,500+ websites around the world. The algorithm understands the goals of media owners, achieving on average +40% revenue per mile (RPM), +20% click-through rate (CTR), combining over 20 different recommendation formats.

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Bart Helen, Managing Director of Realtimes | Publishing Network states: “Since starting our partnership with Outbrain in March 2021, we have generated an additional 2.7 million clicks on our websites. This proves that our readership has increased, improving our profitability.”

Dominic Ricken, Sr. Outbrain Business Development Director Benelux concludes: “With Smartlogic, we can tailor the feed to an individual visitor profile. This ensures that visitors are more engaged, and therefore they are more likely to respond to our recommendations, whether sponsored or editorial. Successful implementation of our platform in Realtimes | The Publishing Network shows that our solutions can be used in different ways for different groups of readers.”

This article is a submission and is not the responsibility of the editors.

Sophie Baker

"Award-winning music trailblazer. Gamer. Lifelong alcohol enthusiast. Thinker. Passionate analyst."

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