Snapchat Officially released its tariff subscription. It costs users 4 euros per month. Snapchat + is not yet available in the Netherlands, but it is available in other European countries.
Subscriptions are available in the United States, Canada, the United Kingdom, France, Germany, Australia, New Zealand, Saudi Arabia and the United Arab Emirates. Snapchat writes that other countries will follow suit later, but it is not clear when the Netherlands’ turn will be.
This is the first time that the parent company Snap has tried to monetize Snapshot in any way other than selling ads. Snapchat itself writes that the subscription offers a set of “exclusive and trial features”. Sometimes they are first available to paid members and then to free users.
According to On the edge Snapshot + initially offers mostly cosmetic changes. This way people can customize the utility icon. Followers can also see who has seen the same story more than once on Snapshot and can label specific individuals as ‘best friends’. Then they will be at the top of the chat list.
Those who pay for more features will still see ads. According to Snapshot, this is the most important revenue for the company.
