The Russian “Mere” sales series is coming to Belgium – companies

The Russian discount chain “Mere” wants to open ten stores in our country this year. This was reported by the trade magazine RetailDetail and it was confirmed on the company’s Belgian website.

The exact location of the shops has not been determined.

Mere, part of the Siberian headquartered Torgservis Group, is one of the largest discount chains in Eastern Europe. In Russia, Belarus and Kazakhstan, the group also operates under the brand name “Svetofor”.

Since 2018, expansion has been taking place in European Union countries, such as Romania, Poland, Lithuania, Latvia and Germany. There are now more than 2,500 supermarkets. There are food and non-food products on sale, especially the typical Eastern European products.

The company has been operating in Belgium since last year, and aims to open ten supermarkets in our country this year. “We plan to expand gradually, according to customers’ requests and needs, as stated on the site.

Expansion plans are also in the pipeline in France, Spain and the United Kingdom.

Just a “hard discount”. This means that stores have a very discreet design, with products displayed on wooden pallets or in cardboard boxes. There is also a small number of employees around. All this to keep prices as low as possible.

In this sense, according to experts, supermarkets are not direct competitors to Aldi or Lidl, which has greatly improved their range and services in recent years.

The exact location of the shops has not been determined. Mere, part of the Siberian headquartered Torgservis Group, is one of the largest discount chains in Eastern Europe. In Russia, Belarus and Kazakhstan, the group also operates under the brand name “Svetofor”. Since 2018, expansion has been taking place in European Union countries, such as Romania, Poland, Lithuania, Latvia and Germany. There are now more than 2,500 supermarkets. There are food and non-food products on sale, especially the typical Eastern European products. The company has been operating in Belgium since last year, and aims to open ten supermarkets in our country this year. “We plan to expand gradually, depending on customer requests and needs,” the site says. Expansion plans are also in the pipeline in France, Spain and the United Kingdom. This means that stores have a very discreet design, with products displayed on wooden pallets or in cardboard boxes. There is also a small number of employees around. All this to keep prices as low as possible. In this sense, according to experts, supermarkets are not direct competitors to Aldi or Lidl, which has greatly improved their range and services in recent years.

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