Disney (NYSE:) plans to invest at least $5 billion in the UK and continental Europe over the next five years, with the investment aimed at producing new blockbuster films and TV shows.
The announcement was made by Jan Coppin, Disney’s president for Europe, the Middle East and Africa, in a statement to the Financial Times today.
This strategic move underscores Disney’s commitment to expanding its content creation in Europe and the UK. This significant financial commitment is aimed at strengthening the company’s offerings in these regions, and ensuring a continuous flow of entertainment options for audiences.
The entertainment giant’s decision to allocate such a large sum of money to European and UK productions highlights the importance of these markets to its global strategy.
With this investment, Disney is poised to increase its competitive advantage by developing original content tailored to diverse audiences in Europe and the UK.
Reuters contributed to this article.
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