Taylor Swift’s concerts are expected to boost the UK economy by around £1bn, according to British bank Barclays, which estimates the US singer’s income will be generated on the other side of the North Sea.
For the estimate, Barclays looked at the hundreds of millions of dollars in expenses Swift’s fans have previously spent on her performances. On average, fans spend £848 (around €936) on tickets, travel, accommodation and clothing for the singer’s UK shows. Swift’s 15 UK shows on her Eras Tour next summer will provide a £997 million boost to the UK economy.
“As with Elvis Presley and the Beatles in the 1950s and 60s, fans of cultural icons like Taylor Swift have a strong connection to the artist,” Peter Brooks, of Barclays, told the BBC. “That makes the willingness to spend money even greater. For people who aren’t fans, £848 seems like a lot to spend on just a concert. But for Eras Tour ticket holders, every pound they spend is an investment in the memories they will create.”
Swift is also scheduled to come to the Netherlands in July for a series of shows. The American singer will be at the Johan Cruijff Arena in Amsterdam on July 4, 5 and 6.
