Hellema Hallum will celebrate its 160th anniversary in 2021. Due to the aura, the celebration is less important than it is in a normal year. “We’re usually bigger,” says product manager Frank Wildshot. Bakery bakery center. “At the ISM Confectionery Expo, for example, but all major events have been canceled due to the epidemic.” However, there was an orange cake for the staff.
Hellema Hallum dates back to 1861. Then Andele Hellema started a pastry shop in Hallum. This pastry shop has evolved into an in-house product for biscuits, bars and bites. The products are made under the brand names Hellema, Nature Bakes, CrunchieS, and Sun Best. The bakery mainly produces products with private labels. The Smoelse brand is well known in the Netherlands. The fifth generation of the Hellema family, Gerrit and Hille Hellema, is now at the helm and the sixth generation is ready to take over the family business.
Hellema Hallum supplies biscuits to 90 different countries. Wildschut talks about different trends in different countries. The Dutch are particularly craving crunchy biscuits and snacks, while in the United States and the United Kingdom, softer, softer biscuits and snacks are popular.
Currently, according to Wildscht, the top topics are things like sustainable, natural, and unprocessed raw materials. “For example, a healthy formula with more fiber or ingredients with the sustainability label. Sustainable and recyclable packaging materials are also an important topic at the moment. For example, we choose paper rolls and cardboard trays.”
Read more about Hellema Hallum On the bakery desserts center website. The company is one of the partners.
