Twitter was the former president’s medium of communication for many years. He mostly reached out through his realDonaldTrump account with 90 million Twitter followers until the tech company suspended that account and later banned it due to Trump’s role in storming Parliament on January 6.
Trump adviser Jason Miller announced last month that the former president wants to create his own social media service. Miller predicted that “this new platform will be large.” “Trump will attract tens of millions of people.” Miller says the service will be in two to three months, but experts believe the Trump plan will fail completely.
“It is unlikely to increase its followers.”
“Donald Trump says a lot of things,” Peter Lug, a senior lecturer at George Washington University’s School of Media and Public Affairs, told Business Insider. “Until the controversial social media platform becomes inactive and in use, I don’t think it will exist.”
Even if Trump succeeds in creating his own social media platform effectively, experts believe the former president will find it difficult to bypass or even replicate the success he enjoyed on Twitter.
Professor Stephen A. Graiser, marketing and communications expert at Harvard Business School: “In my opinion, the social media platform is unlikely to increase followers of Trump.” “It is mainly aimed at retaining existing followers and not increasing her followers.”
Experts also point out that Trump’s often provocative political statements on Twitter have been seen and heard by the broad political spectrum, not just the current fan base. “But the platform can of course be a tool for maintaining contact with his loyal followers,” she continues.
Trump said in an interview with Fox News last month that Trump will announce next year whether he wants to run for president in 2024. According to the former president, his supporters are always there for him if he decides to run again in the presidential election. Trump said, “When I look at every poll, they want me to run again, but we’ll see.”