For the estimate, Barclays looked at the hundreds of millions in expenses Swift’s fans have previously paid around her performance. On average, fans spend £848 (about €936) on tickets, travel expenses, accommodation and clothing for the singer’s shows in the UK. Swift’s 15 shows on her UK Eras Tour next summer will provide a £997m boost to the UK economy.
Peter Brooks, of Barclays, told the BBC: “As was the case with Elvis Presley and the Beatles in the 1950s and 1960s, fans of cultural icons like Taylor Swift have a strong connection to the artist.” “This makes the desire to spend money even greater. For people who are not fans, £848 seems like a huge amount to spend on just a concert. But for Eras Tour ticket holders, every pound they spend is an investment in the memories they make. You will create “
Swift is also scheduled to come to the Netherlands in July for a number of shows. The American singer will be present at the Johan Cruyff Arena in Amsterdam on July 4, 5 and 6.