Abu Dhabi, United Arab Emirates, September 15, 2022 /PRNewswire/ — e&, formerly known as the Etisalat Group, today announced a multi-year strategic partnership with Abu Dhabi Motorsports Management as a founding partner of Formula 1 ETIHAD AIRWAYS. Abu Dhabi GRAND PRIX, the biggest sporting event Middle EastBringing the best entertainment and digital experiences to residents and motorsport enthusiasts.
As a founding partner of the signature event, e& Abu Dhabi Motorsports Management and Formula 1® will drive consumer engagement with digital experiences.
After e&’s global transformation into a technology and investment company earlier this year, the company has continued its journey with steady progress in developing innovative solutions using next-generation technologies. It has created limitless possibilities built on connections, connectivity and collaboration. Through its specialized business pillars, the Group provides technology solutions that create and enable platforms for smart connectivity, complete digital experiences and entertainment that continue to give its customers more power, freedom and happiness.
Hatem TowitherGroup CEO, e&, said: “These are exciting times for us and we are delighted to partner with the Formula 1 Etihad Airways Abu Dhabi Grand Prix, the season finale and world-renowned motorsports event. Entertainment for the UAE. Our multi-year strategy with such a premium global brand The partnership gives us many opportunities to build new relationships and improve customer experiences, but also position our brand as a global technology and investment group that digitally empowers communities.”
“Today, the country is a global destination for sports; given its world-class facilities and varied terrain, the UAE and the Emirate Abu Dhabi World sports will be high on the calendar. We are proud to be a part of this global event alongside other renowned global brands, next-generation, technology-driven sports that appeal to a wide and ever-growing audience that will transform e&’s values and ambitions. A global technology and investment consortium. This event will give us the opportunity to explore the possibilities of enhancing the spectator experience at the Formula 1 Etihad Airways Abu Dhabi Grand Prix in a very innovative way.”
Saif Al NoimiCEO, Abu Dhabi Motorsports Management, said: “We are proud to announce e& as a founding partner of the Formula 1 Etihad Airways Abu Dhabi Grand Prix. Abu Dhabi During race week, e& provides a great platform to tell the brand’s global transformation story as it grows and evolves. The 14th edition of the Abu Dhabi Grand Prix promises to be an exciting event, with exceptional demand following last year’s record-breaking race weekend, and we look forward to welcoming thousands of global F1® fans. Yas Island, we will once again create some unforgettable memories for the audience from all over the world in front of our largest crowd. We look forward to having you join us on that journey.”
This year’s race takes place over the weekend November 17-20 Four days of entertainment and racing action with the 2022 F1® season finale at the Yas Marina Circuit. Fans can look forward to the thrill of live action at the Yas Marina Circuit, along with fun-filled adventures. Yas Island and Yasalam post-race events at Etihad Park.
As the F1® season draws to a close later this year, fans can expect an incredible spectacle as the world’s biggest motorsport stars descend on the Yas Marina Circuit on Sunday 20 November. Abu Dhabi.