Mastercard announced a multi-year partnership with Live Nation Entertainment, recognizing the important role music plays in people’s lives. Music is a universal passion: 78% of all concert-goers worldwide consider music an essential part of their identity1. MasterCard will now connect more than 100 million cardholders to their passion – music – in exciting new ways by providing exclusive access to advance concert tickets, premium seating and a variety of unforgettable VIP experiences through invaluable.com.
This partnership will enhance the diversity of product benefits already available to MasterCard cardholders, including everyday value offerings such as ride sharing, food delivery, online shopping, and access to priceless experiences for travel, health, cooking and more. Starting January 1, MasterCard cardholders will be able to access these new benefits in 19 countries across Europe and Asia, including Australia, Belgium, Denmark, Finland, France, Japan, Ireland, Italy, Malaysia, Netherlands, New Zealand, Norway, Philippines and Singapore. Spain, Sweden, Taiwan, Thailand and the United Kingdom. The benefits will be available through invaluable.com, which features an amazing range of invaluable experiences across areas such as cooking, health, entertainment and sports, and through the mobile applications of selected banking partners.
This partnership also builds on Mastercard’s commitment to doing good by supporting the Priceless Planet Coalition, which aims to restore 100 million trees. The Priceless Planet Coalition is led by Conservation International and the World Resources Institute, and encourages businesses and consumers to take collective action to combat climate change. In partnership with Mastercard, Live Nation will empower cardholders to make a positive impact on the planet by offering them the opportunity to donate to restore a tree when they purchase concert tickets during select Mastercard pre-sale events.