Meta is losing billions of euros every month due to all its ambitions in the field of virtual reality and augmented reality. It's an expensive sport, but it's also a path that Mita has chosen and continues.
For example, the parent company of Facebook, WhatsApp, and Meta VR has the idea of opening up its Horizon operating system for AR and VR applications to other companies as a kind of “Windows” from Microsoft. Lenovo, among others, will use Meta's VR platform. Mark Zuckerberg, CEO of Meta, once said that he expected virtual reality glasses to soon offer the same functionality as a smartphone. Maybe that's why the company invests so much in it.
Virtual Reality
Virtual reality has been something that has been constantly evolving for decades, but has never been widely adopted. However, virtual reality glasses have become more natural in recent years than before. Think about PlayStation VR, which has been hugely popular for years, but also headsets from Oculus that now fall under the Meta, like Quest 2 and 3. Apple also recently launched its own virtual reality headsets, which some see as a sign of this. Virtual reality is currently making its mark on the world of technology in a more sustainable way.
Mita believes so too. It is according to Gamesindustry.biz Losing billions every month on investments in virtual reality and augmented reality. The company, which generates $12 billion in revenue in one quarter, has reportedly seen that much money invested in VR and AR every month since June 2022. “We expect operating losses to increase significantly year-over-year due to our efforts,” says Mita. “Continuing product development and investments to expand our ecosystem.”
