Netflix expands mobile game offerings, despite ‘little success’

Netflix is ​​currently offering 24 matches For Android and iOS, they are free to download but can only be played by Netflix subscribers. The streaming service wants to double its gaming offering to 50 mobile games this year, tells Netflix CNBC.

Netflix has been offering games since last year to keep its subscribers engaged between seasons of popular series. Netflix told investors last year that its main competitors are not other streaming services, but other uses of time like TikTok and games.

Weird things

Netflix games won’t be very successful just yet, according to new data. In total, the games have been downloaded 23.3 million times worldwide, app analyst Apptopia told CNBC. It’s about games like Stranger Things: 1984, Poinpy and Mahjong Solitaire. On average, 1.7 million people will use games per day, less than 1 percent of Netflix’s 221 million subscribers worldwide.

Queen’s gambit

Netflix CEO Greg Peters said last year that it could take “months, possibly years” before Netflix has a good understanding of how games fit into its service.

The new games will be more in line with the offerings of the Netflix series. Later this year, for example, Queen’s Gambit Chess, based on the popular series, will be released.

“Deliberately small”

“We’re deliberately keeping quiet because we’re still learning and experimenting and trying to figure out the things that work well for our subscribers, and the games that people want to play,” Netflix Head of Game Leanne Lomb said recently.

Netflix Games competitors include game streaming services like Xbox Cloud games And the google stadia. he is too Apple Arcade Competitor: This service offers users on Apple devices unlimited access to more than 150 mobile games for €5 per month.

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Winton Frazier

 "Amateur web lover. Incurable travel nerd. Beer evangelist. Thinker. Internet expert. Explorer. Gamer."

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