Van den Heuvel understands that this requires a slightly different way of judging. ‘aAll of the jury members are acquaintances and are excited though, or maybe specifically because it is new. It’s a good idea to look at the campaign’s potential, not what it did. We also keep it simple with two categories that you can apply in: commercial and non-profit.
The jury is made up of Caroline Van Te Hek – CEO of UM Holland, Caroline Van Torrent – Director of Marketing and E-Commerce Zeman, Cees Dingler – Managing Director / Creative Director of Capitola, Gerard Ghazaryan – Founder of Candid, Inge Legthart – CEO Dawn, Joris Kuijbiers – Founder / Creative Director, The Family Amsterdam, Lydi Siebers – CMO Benelux HelloFresh, Maddie Raedts – Founder, IMA and Global Head of Fashion and Luxury Social Networks, MediaMonks, Max Pinas – Creative Department Agency, Mervyn ten Dam – dentsuACHTUNG Creative Director! En Patrick de Laive – Founder and CPO TNW.
We all wanted people from different backgrounds on the jury, because all of those campaigns use different disciplines and specialists. It’s not just about creativity, it’s also about technology, digital and media. And we wanted marketers to be there to see if all of these ideas were applicable.
