Once again, Beer Paddington has been very popular since his viral Queen

Interest in Paddington’s bear has increased again since he had a cup of tea with Queen Elizabeth II. It was stripped by the Daily Mail. There appears to be a sharp rise in interest in books and films about the friendly British bear with its penchant for sandwiches with marmalade.

The short clip of Queen Elizabeth II and Paddington Bear was part of the grand celebration of Elizabeth’s 70th birthday as Queen of the United Kingdom. In a video of over two minutes long, the famous digitally drawn bear visits the Queen at her palace. They drink a cup of tea and the Queen takes a marmalade sandwich, Paddington’s favorite snack, from her handbag. Then, along with their teaspoons, they tap teacups to the world-famous rhythm of the British band Queen’s hit We will rock you.

Analysts say the video may have generated £200m of free publicity. “Of course people in the movie world knew who he was,” an expert from Walt Disney Studios told the Daily Mail. But this video was seen all over the world. Paddington was already loved, and now it’s iconic. This video has taken his popularity to a new level.”


The publishing house is said to be preparing a reprint of the original Paddington books, which are expected to be released this fall. Behind the scenes, streaming services like Netflix, Hulu and Amazon are said to be fighting hard for the rights to the third Paddington movie, which will begin shooting soon.

The first two films, partially digitally animated, were huge hits in 2014 and 2017. Since then, Part Two, in particular, has become the only film title on the official Rotten Tomatoes website that hasn’t received any negative review. All movie reviews in English are collected on the site. The film has since lost its score by 100 percent, because after 250 reviews, one reviewer was added that was less positive.

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Sophie Baker

"Award-winning music trailblazer. Gamer. Lifelong alcohol enthusiast. Thinker. Passionate analyst."

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