The short clip of Queen Elizabeth II and Paddington Bear was part of the grand celebration of Elizabeth’s 70th birthday as Queen of the United Kingdom. In a video of over two minutes long, the famous digitally drawn bear visits the Queen at her palace. They drink a cup of tea and the Queen takes a marmalade sandwich, Paddington’s favorite snack, from her handbag. Then they tap the rhythm of the world-famous beat with their teaspoons on the teacups we will Rock You The Queen of British Formation.
Analysts say the video may have generated an estimated £200m of free publicity. “Of course people in the movie world knew who he was,” says an expert from Walt Disney Studios. daily Mail† But this video has been viewed worldwide. Paddington was already loved, and now it’s iconic. This video has taken his popularity to a new level.”
The publishing house is said to be preparing a reprint of the original Paddington books, which are expected to be released this fall. Behind the scenes, streaming services like Netflix, Hulu and Amazon are said to be fighting hard for the rights to the third Paddington movie, which will begin shooting soon.
The first two films, partially digitally animated, were huge hits in 2014 and 2017. Since then, Part Two, in particular, has become the only film title on the official Rotten Tomatoes website that hasn’t received any negative review. All movie reviews in English are collected on the site. The film has since lost its score by 100 percent, because after 250 reviews, one reviewer was added that was less positive.