According to a survey conducted by Printed Pet Memories, Tucker is the highest-paid influencer. Tucker, 5, has been earning more than $1 million a year from sponsored ads since he was 2 years old. “A paid YouTube vlog can bring in anywhere from $40,000 to $60,000,” said Tucker owner Courtney Budzyn. “On Instagram, we make about $20,000 for three to eight ‘stories.’”
Budzin, 31, who used to clean houses, and her husband, Mike, an engineer, gave up their jobs to devote themselves full time to Tucker and their puppy son, Todd. I created an Instagram page for Tucker the day they got him, barely 8 weeks old. Just a month later, his first video went viral. “I was amazed that so many people were as interested in my dog as I was. By the time he was six months old, he had 60,000 followers. It was crazy.” Tucker now has nearly 25 million followers on social media: 11.1 million on TikTok, 5.1 million on YouTube, 4.3 million on Facebook, 3.4 million on Instagram, and 62,400 on Twitter.
Dog muzzles are also very popular with us. For example, the Dachshund Basile can count on more than 38,500 fans on TikTok. On the TikTok account “lifeofbasile,” Basile takes you through a day in his life. Although the mischievous dachshund can enjoy many “hearts”, he will have to work a bit to keep up with Tucker’s success.
