Zoom test ads in a free version – News

Zoom video conferencing app has started a pilot project where it will display ads to users of its basic version. The company says this should make it possible to keep the app free.

Zoom is the meeting app that skyrocketed in popularity during the shutdown last year. This happened in part because the app is easy to use, and allows you to set up a group chat for free for 40 minutes. However, Zoom has also pushed corporate plans, with fewer restrictions and more security, from which the company derives its revenue.

For the free version, ads can now be added as an additional source of income. In the first test, users are shown advertisements on the browser page that is presented to them at the end of the meeting. However, Zoom is also considering other potential places in the user interface, which can be tested later.

With testing and ads, there will also be a cookie management banner and an update to Zoom’s privacy rules. It states, among other things, that the content from the meetings will not be used for marketing or advertising. Zoom has learned in recent months, mainly through scandals, that users are sensitive to the privacy and encryption of online video calls.

Zoom is the meeting app that skyrocketed in popularity during the shutdown last year. This happened in part because the app is easy to use, and allows you to set up a group chat for free for 40 minutes. However, Zoom has also pushed corporate plans, with fewer restrictions and more security, from which the company derives its revenue. For the free version, ads can now be added as an additional source of income. In the first test, users are shown advertisements on the browser page that is presented to them at the end of the meeting. However, Zoom is also considering other potential places in the user interface, which can be tested later. With testing and ads, there will also be a cookie management banner and an update to Zoom’s privacy rules. It states, among other things, that the content from the meetings will not be used for marketing or advertising. Zoom has learned in recent months, mainly through scandals, that users are sensitive to the privacy and encryption of online video calls.

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Winton Frazier

 "Amateur web lover. Incurable travel nerd. Beer evangelist. Thinker. Internet expert. Explorer. Gamer."

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