Android users in Asia will start seeing ads on their phones lock screens from next month. At least 400 million lock screens will soon have commercial expressions. But for now, that doesn’t seem to be coming to Europe or the Netherlands.
Advertising on your lock screen
a company Hints It works on technology that allows you to see ads even when your phone is locked. Advertising company InMobi (the parent company of Glance) will soon display ads on the lock screen. InMobi is also increasingly active in the US, which is why there are also concerns with this new way of advertising.
controversial method. Just as with smart TVs full of ads for movies and streaming services that you don’t have at your disposal without paying, so is the smartphone commerce increasingly finding its way into Android. Even though you pay for the device (whether it’s a TV or a phone), you still encounter commercial expressions.
Now they are also ensuring that the hardware can be cheaper. In the world of television, brands make deals with third parties that allow them to offer their televisions at a cheaper rate. However, as a consumer, you will have to deal with advertisements and advertisements within the menus of TVs. This is such a thing, but on lock screen from your smartphone.
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Hints
However, Glance promises that the content you find really interesting. So you will not get an advertisement for the kids program if you are only watching the content for a larger audience. However, it is not clear which companies Glance is working with to display those ads or which devices this happens. And not unimportant: whether you can turn it off.
Do you think this might come to the Netherlands soon? Plus: Are there ads you’ll appreciate, or is the option to turn them off necessary for you? Leave your opinion at the bottom of this post.
