Knack, in collaboration with Vrije Universiteit Brussel, has developed a tool that visually represents how you think about a unique and colorful creature. At least, for those who don’t think much about black and white.
Intact white ball. We all start with that. You will then be presented with explicit data. On a scale of 1 to 100, you can indicate how you feel about it. In the meantime, you can see how the white ball is deformed and discolored. After 15 sentences you are left with a unique creature: your brain.
With the “Think in Color” campaign, Knack is launching this very special online tool in collaboration with Vrije Universiteit Brussel from February 22nd. The goal is to make people aware of how hot they think and how personal our opinions and nuances are.
The tool is built on four pillars: empathy, openness, flexibility and intellectual curiosity. It’s all scientifically backed, but above all it’s still a fun way to show your thinking.
Doubt is a colorful antidote
Bert Boltenk, editor-in-chief of the magazine talent: “It sometimes seems as if we live more and more in a world of black and white. Fortunately, reality is much hotter. That is why we launch this tool: to show that those who dare to doubt, and who already have an accurate opinion, give color to their thinking. And thus also around the world. Very welcome to these gray days, right?
Take the test at knack.be/denkinkleur And share your score with #knackdenkinkleur.
Intact white ball. We all start with that. You will then be presented with explicit data. On a scale of 1 to 100, you can indicate how you feel about it. In the meantime, you can see how the white ball is deformed and discolored. After 15 sentences you are left with a unique creature: your brain. With the “Think in Color” campaign, Knack is launching this very special online tool in collaboration with Vrije Universiteit Brussel from February 22nd. The goal is to make people aware of how hot they think and how personal our opinions and nuances are. The tool is built on four pillars: empathy, openness, flexibility and intellectual curiosity. It’s all scientifically backed, but above all it’s still a fun way to show your thinking. Bert Boltink, Editor-in-Chief of Knack: “Sometimes it feels as if we live more and more in a world of black and white. Fortunately, the reality is much hotter. That is why we are launching this tool: to show that those who dare to doubt, And those who already have an accurate opinion, give color to their thinking. And thus also around the world. Very welcome to these gray days, right? Take the test at knack.be/denkinkleur and share your result with #knackdenkinkleur.
