EA announces global multi-platform expansion for EA SPORTS FIFA

Today, Electronic Arts Inc. It has been announced that the UEFA license will be renewed for several years, leaving the club’s top soccer club exclusively reserved for EA SPORTS. EA is expanding access to soccer video games with various mobile capabilities under development, expanding access to FIFA Online 4, free for download on PC, to reach 80 million additional players in 15 new countries In addition, the franchise will be available on Stadia for the first time when EA SPORTS launches FIFA 21 on this platform on March 17th.

This expansion builds on the continued growth and success story of the EA SPORTS FIFA Series. EA SPORTS FIFA 21 was the UK’s best-selling game in 2020. It remains one of the most popular games in the world and has now sold more than 325 million copies over the life of the EA SPORTS FIFA franchise. Additionally, there are more players playing EA SPORTS FIFA 21 than EA SPORTS FIFA 20 at this point in the product cycle, indicating that fan interest continues to grow.

“Our vision is to deliver the most authentic and fun social football experience by bringing our games to more devices, countries and fans around the world,” said DJ Jackson, Vice President of EA SPORTS Brand. “EA SPORTS continues to rapidly change the way fans consume sports, developing football from a negative, planned experience to an interactive experience that is always available. This is the ‘game of the world’ and EA SPORTS is committed to connecting players, athletes, clubs and tournaments even further and cultivating a love of football around the world.”

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UEFA and EA SPORTS are two of the biggest names in world football and are synonymous with innovation, competition and dedication to improving “The Game of the World”. More than 150 million minutes of UEFA Champions League matches have been played in EA SPORTS FIFA games on both console and PC to date. The new license gives the EA SPORTS FIFA ecosystem the exclusive right to the UEFA Champions League, as well as the UEFA European League and UEFA Super Cup. The partnership is also committed to growing the eChampions League. This is an integral and important tournament within the EA SPORTS FIFA Global Series Competitive Games program.

In order to grow the EA SPORTS FIFA fanbase, it is imperative to provide players with more ways to play. Widely played in Asia, the free FIFA Online 4 PC experience will soon be available for the first time in Russia, Poland, Turkey, and more, putting the game within reach of tens of millions of passionate fans. The upcoming release of EA SPORTS FIFA 21 on Google Stadia on March 17th will allow players to instantly play their favorite video games on screens they already own.

Mobile remains the world’s most popular gaming platform, and EA SPORTS has six soccer experiences in development, ranging from the original simulation to unique arcade formats, providing new ways for everyone to play. More information on these various mobile soccer experiences will follow at a later time.

EA SPORTS reaches players all over the world and has introduced six new console and PC experiences in the past year, in addition to its ongoing offering of live services on PC and mobile. EA SPORTS franchises bring sports entertainment to fans around the world through a variety of authentic and in-depth experiences that bring players closer to their beloved sports, teams and leagues.

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Amber Webster

 "Freelance zombie fanatic. Devoted web advocate. Analyst. Writer. Coffee fanatic. Travelaholic. Proud food aficionado."

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