You can safely call it a failure. Ubisoft thought it could earn more with NFTs from Ghost Recon Breakpoint, among others. But apparently no one is waiting for that.
In addition to DLC, game studios have created something new to earn money from the game. That is, by means of a non-fungible token (NFT). By offering NFT to the game, fans should be induced to buy it. Unfortunately, in practice it does not go smoothly. At least for the NFTs launched from Ubisoft.
The company launched its own platform for NFTs with Quartz NFT. There, fans can buy tokens for their favorite games. Ghost Recon Breakpoint was one of the first games available on Quartz. However, sales are embarrassingly bad. However, only 15 NFTs of the game were sold Eurogamer employment. Perhaps they had this in mind at Ubisoft themselves. After this article was published, there was more, but sales are not going very well at the moment.
NFT file technology is used blockchain Thus everything can be viewed via, for example, rare. So it is also clear to the public how bad it is to sell tokens. 2021 was the year of the emergence of the National Football Association. From clothing brands to gaming companies to football clubs. Icons appear everywhere in all shapes and sizes.