Xbox and Gucci today announced their collaboration to celebrate the 20th anniversary of Xbox and Gucci’s 100th anniversary. The limited edition Gucci Xbox bundle will be available for worldwide purchase starting November 17th.
Led by the creative director Alessandro MichelWith an innovative and holistic vision, Gucci has partnered with Xbox – a company whose mission is to help more than 3 billion gamers on the planet enjoy and connect with games. The confluence of technology and tradition, between the tactile and poetic depth of Gucci’s design language and the streamlined and refined functionality of the Xbox, is exactly the kind of blend that symbolizes the House’s endeavour.
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This global collaboration resulted in the unveiling of 100 numbered sets, each consisting of a custom laser-etched GG-patterned Xbox Controller, and two Xbox Wireless Controllers in carbon black with a red and blue Gucci web strap, complete with a hard case inspired by briefcases. Gucci Archive. The case is covered in the famous beige Gucci Supreme fabric, with gold-tone clasps and a yellow leather trim. Spinning around it is a red and blue web bar, while “XBOX” is written on the lid in the brand’s signature green, a shade familiar to Xbox gamers. The color itself is reflected in the efficiently arranged interior, which houses the console and controls. At the bottom of the box are the words “GOOD GAME” in yellow.
The logo suggests the happy coincidence that GG is not only a popular motif in Gucci’s decorative vocabulary – derived from the name of Guccio Gucci, who founded the home in Florence in 1921 – but also the abbreviation of this formula, which became a sport used during play. Yellow leather and luggage tag showing the logos of both companies.
The set will be available on November 17th gucci.com, as well as select Gucci stores: Wooster in New York, Rodeo Drive in Beverly Hills, Moliere Palacio de Hierro in Mexico City, Beijing SKP and Shibuya Parco in Tokyo, as well as Ephemera Gucci Circolo locations in London, Berlin and Milan.