Hybrid version “Cruella”: success or not?


It appears that the hybrid version of Cruella has resulted in not as good box office viewing and live streaming as Disney had hoped. The film was less watched than Mulan in its early days.

Cruella It is one of the films released this summer from cinema, along with A Quiet Place Part II. At the box office, the film opened with a gross of $26.5 million in the United States, which appears to be related to the hybrid release. A Quiet Place Part Two It was good to double.

Hybrid release
Cruella Not only did it premiere in theaters, but it was also shown on Disney+ at the same time. There, viewers can stream the movie for €20.99.

Deadline now write it Cruella It was watched by about 686,000 American households over the weekend. That’s 39 percent less than Mulan, which attracted 1.12 million streams in its first weekend.

For Disney+ that means it Cruella About $20.75 million in the United States. An excellent amount, but the movie doesn’t seem to score well on both platforms.

Of course, Disney cares more about performance on Disney+, because that revenue flows directly into the streaming service.

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Sophie Baker

"Award-winning music trailblazer. Gamer. Lifelong alcohol enthusiast. Thinker. Passionate analyst."

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