Let Love Rule on behalf of TVI Portugal

Let Love Rule on behalf of TVI Portugal

The reality dating show continues to grow, reaching the 5th zone

April 29, 2021 – Let Love Rule, ITV Studios’ virtual dating system, grows rapidly. The show, which challenges singles to their first reveal date in their lives, was commissioned by TVI in Portugal. Locally produced by Shine Iberia, the first season will be broadcasting this summer on TVI and TVI Reality, as well as their platform TVI Player.

“We are delighted to introduce Let Love Rule in Portugal and we really think TVI is the perfect place for that,” said Cristina Ferreira, Head of Drama and Entertainment at TVI. “A brand new look, with a really great world record!”

Arjan Bomber, Operations Director at Global Entertainment, ITV Studios added: “It is great to see this format work its way into different regions and I am delighted that we can now add Portugal to the list. The offer is very suitable for distribution. On both linear and on-demand platforms, it will TVI directly benefits from this trend. “

Earlier this week, ITV2 confirmed that the local version of the show, The Cabins, will return for a second series in 2022. The first series quickly became the most popular entertainment show on the ITV Hub across all digital channels, adding to the strength of cross-platform coordination. .

This past February, Let Love Rule launched in Belgium and the Netherlands, and Season 3 is still well above average openings in each episode, and is surprisingly better than the previous season. The reality dating show also ended a solid debut season in Sweden.

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let Love Rule

On Let Love Rule, a team of singles will throw a rule book and delete their dating apps while trying to find true love. From the moment they get together, couples instantly start moving in together when their first date starts. Viewers can follow all the weird behaviors – from heartfelt moments and declarations of love to awkward silences and challenging dating conversations – as we discover if the sparks fly or fade away quickly.


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ITV Studios is a creator, producer, and distributor of global programs that people just can’t get enough of. We connect millions of people every day, shaping and mirroring the world they live in, we are more than just a TV. Home to some of the best creative minds, ITV Studios has created over 8,400 hours of original programming on 55 production labels. Our global presence spans 13 countries, including the UK, USA, Australia, France, Germany, Scandinavia, Italy and the Netherlands, and our global distribution business sells a catalog of more than 46,000 hours to broadcasters and platforms around the world.

ITV Studios is part of ITV PLC, which is the UK’s largest commercial broadcaster.

Sophie Baker

"Award-winning music trailblazer. Gamer. Lifelong alcohol enthusiast. Thinker. Passionate analyst."

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