Samsung welcomes twelve of Salvador Dalí’s most unique masterpieces to the Samsung Art Store. This is done in collaboration with the Fundació Gala-Salvador Dalí, the private cultural foundation founded by the painter himself to promote his artistic, cultural and intellectual works in Spain and abroad.
Digital Collaboration: Masterpieces by Salvador Dali on the Samsung platform
Salvador Dali is known worldwide for his surrealist style characterized by dreamy imagery, breathtaking illusions and meticulous attention to detail, making him one of the most timeless and enigmatic artists of the past 100 years. Dali has fascinated audiences since his first work was shown in Barcelona in 1925, with his paintings inviting the viewer to get closer and explore the unexpected interplay between the strange and the mundane.
“This partnership with Samsung Fundació Gala-Salvador Dalí gives a global stage for Dalí’s dynamic masterpieces and legacy to an entirely new digital generation,” said Andrea Fischer-Scherer, managing director of merchandise licensing at the Artists’ Rights Association, the organization she helped launch. Gala-Salvador Dali and Samsung. “These pieces, specially selected in conjunction with the Samsung Art Store, allow us to showcase Dali’s most incredible masterpieces and the stunning display of The Frame.”
The works on display, including some of the artist’s most famous works such as The Persistence of Memory (1931), The Temptation of St. Anthony (1946) and Elephants Reflecting on Pelicans (1937), were curated by Samsung and from the Fundació Gala-Salvador Dalí and international institutions Pioneer and other special groups.
Dali’s Global Impact: Collaboration between Samsung and Fundació Gala-Salvador Dalí
Born in the Catalan town of Figueres in northeastern Spain, Dalí spent most of his life in that region, creating groundbreaking works of art that have inspired artists and viewers for generations. But Dalí always sought to share his artistic vision with a much wider audience, exhibiting his stunning surrealist paintings in Paris, London and New York while seeking creative inspiration and collaborating with world-famous artists and thinkers of his time, including Coco Chanel, Sigmund Freud and Pablo Picasso.
In honor of Dali’s international legacy and the high demand for Dali’s artwork in the Samsung Art Store, Samsung recognized the importance of this collaboration for art lovers around the world. At the same time, through this special collaboration, Fundació Gala-Salvador Dalí is expanding instant digital access to some of Dalí’s masterpieces to millions of people.
“The Samsung Art Store connects millions of The Frame owners with world-famous art from hundreds of museums, institutions, and private collections around the world. We are thrilled to be collaborating with Fundació Gala-Salvador Dalí to make the most in-demand artist and platform available in the Samsung Art Store,” said Tony van Schijndael, Director Marketing number one in television and audio at Samsung Benelux. “These artworks are as unique and visually appealing today as they were the day they were painted and we are delighted to be able to provide them with a digital platform. This way they reach new audiences who can enjoy them outside the museum and from their homes.”
“One of his greatest desires was to become known and for his art to reach a wider audience,” says Claudia Galli, art historian for Fundació Gala-Salvador Dalí. “Dalí would be really impressed that he can now be seen in people’s homes.”
In addition to these new Dali pieces, viewers can discover thousands of other works by masters such as Claude Monet, Johannes Vermeer and Giulia Kontasici in the Samsung Art Store to view immediately on The Frame. In addition, the Samsung Art Store displays art from major international institutions such as the Victoria and Albert Museum in London, the National Gallery of Singapore, the Belvedere Museum in Vienna, the Prado Museum in Madrid, and the State Museums in Berlin.
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