Wednesday, July 19, 2023 at 5:00 p.m
During the Tour de France Femmes SD Worx will be hoping to put together wins like they have been doing all season. Protime will believe it, as it has been in the Dutch success-making outfit since the start of the Tour.
Protime, a company active in time recording, access control and workforce planning, has been a subsidiary of the SD Worx Group since 2011. It hopes to create a lot of visibility through the sponsorship in the markets it operates in. “The focus on women cycling will increase in the future. Our logo and brand will enter millions of living rooms through this sponsorship, giving our brand awareness and international growth an added boost.
The company is targeting growth in the UK, Germany and Scandinavian countries in the coming years, according to the press release. Team manager Erwin Janssen notes his delight with the new co-sponsor: “This ensures that the team can continue its ambitions to be at the top of the world in the years to come. At the Tour de France Femmes we aim very high and we want to take home the yellow jersey. From the Tour, the logo can be seen on both the front and back of the shirt, below the parent company’s logo.
