Gorillas shopping app is considering disappearing from Belgium. Using the app, you can have groceries delivered to your home within ten minutes in a number of neighborhoods in Brussels, as well as in Antwerp.
On Tuesday, the German startup announced that it was “reviewing” options for its activities in Belgium, as well as in Italy, Spain and Denmark, de Tejd wrote. In Belgium, you can use the app in some neighborhoods of Brussels and Antwerp.
The shopping app established itself in Brussels less than a year ago. At that time, the company had three department stores in the capital where products from the application were stored.
The German company is struggling to become profitable and has laid off half the staff of its headquarters, about 300 employees. The company has raised hundreds of millions of euros since its inception in 2020, but costs are high due to fierce competition.
Gorillas’ 14,000 couriers – as are Deliveroo and Uber Eats – are not self-employed, but employees. The warehouses that the company needs to deliver groceries quickly are also very expensive because they are always required in the city center. Gorillas also need to open multiple warehouses to completely cover one city.
The company now says it wants to focus on Germany, France, the United Kingdom, the Netherlands and the United States. Countries that account for 90 percent of sales volume, according to Reuters news agency.