- Daniel Whiteman-Stone
H&M has launched an app that offers personal style advice to men in the UK. Sorted by H & M; Provides guidance and inspiration through advice from human stylists and artificial intelligence. It is unknown at this time what he will do after leaving the post.
Sorted by H&M works with human stylists and offers style recommendations from the men’s range. According to H&M, this will work more accurately as the application is used by more people.
When creating a profile, you are asked for personal information: hair color, eye color, clothing size and any additions such as wide shoulders or long legs. The app uses this information to provide tips and suggestions for clothing. In addition, the app has personal stylists who can access them via chat to ask personal questions. The user may or may not like the clothing advice, allowing the stylist to change the advice.
Rose Lyden, Chief Designer of H&M Men’s Clothing, said in a statement: Fashion and styling recommendations are designed for each person based on their needs and preferences. This makes shopping easier. ”
The application is built by Thread, a styling application. The app already has over one million users and in eight years the algorithms are connected with more than 100 million data points.
Sorted by H&M is currently only available on iOS devices, the app is not yet available for Android devices.
This article was previously published on FashionUnited UK / COM. This article has been edited and translated into Dutch by Silvana Lizford.