The tax authorities have “ignorant” influencers. Anyone who promotes a brand or company on social media for money — or sometimes expensive products — must indicate this on their tax return. FPS Finance has now created a special section on its website for influencers, because there is a lot of uncertainty about the rules that apply to them.
Not only in our country, by the way. In the Netherlands, a young woman recently had to pay €16,000 in unemployment benefits because she accepted free clothes as an influencer in exchange for social media posts. This clothing equates to “activities of monetary value”.
The special section was created at the request of CD&V Member of Parliament Lynn Derek, among others. “Think of young people trying social media,” she says. “Before they realize it, they are contacted to advertise products in return.” But even if you don’t get any money, you have to be careful. “Products or services that influencers receive in exchange for advertising services are also taxable,” she tells Finance.
Note: This also applies if they received those products without an order and then didn’t promote them. “The value of these products is also taxable, because you get them as an influencer.” (work)
