Fast food chain Kentucky Fried Chicken has started a partnership with Lee Towers. From now on, the Rotterdam singer has to play the “voice” of the fast food chain in the Netherlands, and thus can be heard in KFC’s TV commercials and radio ads.
The original American formula of chicken restaurants has been operating in Holland since 1972 and they have 88 locations here. The campaign is the result of a recently announced collaboration with Truus, KFC’s new agency. The snack chain has worked with Cloudfactory in the past.
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On the soundtrack, we hear Lee Towers (“Yeah Right”), with the help of a rapper, talk about the eating preferences of young and old. The message: Whatever your taste, they have it at KFC. The series features Towers as the “regular voiceover” for Colonel Sanders, the founder and familiar face of the Kentucky Fried Chicken logo, in the campaign. In subsequent campaigns, Towers’ voice should be discussed differently and for a longer period, KFC reports.
Gabe Stupplenburg, founder of Truus, on casting Lee Towers: ‘He’s a typical Dutch champ with a distinctive voice. His participation in this campaign makes him even cooler.
Truus like Leading agency Responsible for the strategy, positioning, campaigns and activation of KFC in the Netherlands. The agency continues to work with a team of 35 for clients such as Netflix, Sixt and Philips.
