Viaplay hasn’t been perfect for a long time. This was mainly due to disappointing results in the United Kingdom and the United States. As a result, Viaplay ended up in financial difficulties. There have also been several layoffs in the Netherlands recently. Today it is clear that things are going much worse in the service than previously said.
Financial targets will not be met this year
NOS reports New director Jørgen Madsen Lindemann told investors today that promised financial targets for the year will not be met. As a result, the CEO is forced to implement various cost savings. All international branches of Viaplay are investigated for this purpose. So the curtain may fall Viaplay in the Netherlands.
By the end of 2022, Viaplay still had 1.2 million subscribers in the Netherlands. But it remains to be seen whether that will be enough to recoup the estimated €90m the site paid for the Formula 1 broadcast rights. Since then the streaming service has also become very expensive. You currently pay €15.99 per month for a subscription to Viaplay. A subscription to F1TV will cost you €7.99 per month.
on the bottle
From 2021, ViaPlay has acquired the rights to Formula 1 in the Netherlands until 2024. Olav Moll, who provided the commentary there, certainly knew what to expect. Although he has never spoken openly about the situation, an F1 commentator recently hinted. He liked the tweet with a clear message to address the Swedish streaming service. “The whole tent can go to hell with me.”
Whether this will come true remains to be seen. Viaplay says it will be able to clarify the effects of the cost savings next week.
