This can be read in the latest Financial report From developer Krafton. According to the report, PUBG IP continues to help Krafton continue to grow globally, “with a view to the release of the Callisto Protocol and the new IP for Unknown Worlds.” For the last two games, Crafton takes on the role of publisher.
According to Crafton, the decision to make PUBG free to play has helped a lot in bringing in more players. Another important reason for increasing the number of players per day, Crafton said, is the stricter anti-cheat program. Average revenue per user across all platforms was up more than 20 percent from the previous quarter. According to the report, international markets accounted for 94 percent of gaming revenue in the second quarter of this year.
This increase in revenue appears to come in part from a premium service that was introduced when the game became free. Anyone can create a free account for PUBG, but this does not make all the content available. Many of the premium items are only available to people with a Battlegrounds Plus account, which requires a one-time €12.99 payment.
