Lotto Dstny has started the 2023 season well. Still, the season was certainly not yet successful. Dstny founder Daan De Wever made his ambitions clear for this season.
Lotto Dstny has already won 5 races this season. Arnaud De Lie took 3, followed by Milan Menton’s win at Le Samyn and Tijl De Decker’s win at the Tour of Taiwan. It also earned several honorable mentions, such as De Lee’s 2nd place in Omloop Het Nieuwsblad.
However, it certainly hasn’t been a successful season yet. Daan De Wever, founder and strongman of Dstny added Last news It will be clear when the season will be successful. He wants to win at some point on the tour. “Otherwise it will be a big setback for us and we will have a bad season,” De Wever said.
De Wever’s reason for choosing a Tour ride is simple: media attention. “This tour has attracted 50% media attention. In Belgium and the Netherlands, people are starting to know Dstny, but our priority is European brand awareness,” said De Wever.
De Wever also wants to be known in Germany, Denmark, the United Kingdom and Sweden. The company does not operate in Italy and it may take some time because Lotto Dstny is skipping the Giro. “If I wanted it, the team would have driven there”, De Wever concluded.
