Facebook is shutting down ‘Live Shopping’, a service that lets people sell their products through live streams on social networks. They didn’t catch on in the West.
Launched in 2020 by tech giant Facebook Live Shopping, it’s a system of live streams where you can offer products. The service was created based on the example of livestream shopping channels, which are especially popular in China. However, Facebook Live Shopping will be discontinued on October 1 this year, Facebook writes in a blog post. Facebook Live, the live streaming service, will continue to exist, but without the sales options.
According to Facebook, consumer behavior is shifting towards shorter videos. So the company says it will focus on things like Instagram Reels, which it reiterated in its quarterly results.
Facebook’s livestream shopping service never launched in our country, although companies like JBC and Damart have experimented with the system on other platforms. For Facebook, the service in the US had to try to match the success of Livestream Shopping in China. However, this did not work because Western consumers did not need this type of shopping experience. TikTok (part of China’s Byte Dance) has previously indicated it won’t be expanding its announced live shopping service after disappointing results in the United Kingdom.
Launched in 2020 by tech giant Facebook Live Shopping, it’s a system of live streams where you can offer products. The service was created based on the example of livestream shopping channels, which are especially popular in China. However, Facebook Live Shopping will be discontinued on October 1 this year, Facebook writes in a blog post. Facebook Live, the live streaming service, will continue to exist, but without the sales options. According to Facebook, consumer behavior is shifting towards shorter videos. So the company says it will focus on things like Instagram Reels, which it reiterated in its quarterly results. Facebook’s livestream shopping service never launched in our country, although companies like JBC and Damart have experimented with the system on other platforms. For Facebook, the service in the US had to try to match the success of Livestream Shopping in China. However, this did not work because Western consumers did not need this type of shopping experience. TikTok (part of China’s Byte Dance) has previously indicated it won’t be expanding its announced live shopping service after disappointing results in the United Kingdom.
