Seven Steps to Ecommerce Success

E-commerce sales will suffer $8.1 trillion By 2026

London, Aug. 9, 2023 /PRNewswire/ — Retail e-commerce sales will take a hit $8.1 trillion By 2026, represents tremendous growth opportunities for businesses.¹ But in an increasingly crowded marketplace, online retailers and web stores must do more to compete for customers.

nShift, a global leader in parcel and delivery management software, has released seven steps to deliver e-commerce success:

1. Maximize conversions at checkout – One in four online baskets will be abandoned at checkout. It costs retailers £32bn globally.² “Lack of delivery choices” is one of the most common reasons. By offering a variety of delivery options and clearly badged, ecommerce companies can increase conversions by 20%.

2. Align with customer values – A staggering 88% of consumers say they are more loyal to a company that gives back to the world around them.³Retailers should look for opportunities to show customers that they share their values. They can demonstrate this by offering consistent distribution options and setting up specific distribution options that automatically trigger charitable donations.

3. Delivery facility – Despite changes since the pandemic, not everyone is working from home. A more convenient option would be to offer OOH (Out of Home) delivery alternatives where the customer collects from a parcel store or locker. For omnichannel retailers, enticing in-store customers to click and collect their parcel is a great way to increase sales.

4. Keep customers up to date – 78% of online shoppers will switch brands or retailers if they don’t receive regular updates on the status of their order.⁴ Sending buyers regular and relevant updates on their preferred channel can reduce WISMO (“My Order”) calls by 60%.

5. Remarketing and upselling – When customers are waiting for their order, they are more engaged. Communications related to their delivery are more likely to be opened than other messages from retailers. Incorporating marketing messages into these communications can help retailers generate revenue. In the post-purchase journey, customers are more inclined to make additional purchases when they click back to the retailer’s website.

6. Transfer income to exchanges – A digital return process, with a consumer-friendly interface, makes it easy for people to offer exchange options, meaning retailers don’t lose their revenue on returned goods. nShift’s Returns solution typically helps businesses convert 30% of their returns into returns and at the same time creates additional opportunity for remarketing and upselling.

7. Analyze, adapt and improve – Driving a digital delivery process creates a wealth of data that is easy to analyze. Ecommerce companies should use it to improve marketing, operations and customer journey personalization. For example, looking at trends in returned items can help teams identify and fix common problems and reduce returns in the medium term.

Ensuring companies are on top of their environmental and reporting requirements is also critical to delivering eCommerce success. Later this year, nShift will be launched Emission monitoring. The solution helps e-commerce companies and warehouses calculate, record and analyze greenhouse gas emissions for each shipment. This will make it easier to measure and report on the success of environmental strategies.

Lars PedersenCEO at nShiftsaid, “When it comes to online shopping, consumer expectations are higher than ever. Delivering eCommerce success means delivering a great customer experience. And the delivery process is a critical part of that experience.

“With nShift, online retailers can create a seamless delivery experience from checkout to return. They can build loyalty with their customers, generate new opportunities and gain critical data that can drive improvements in their marketing and operations.”

nShift is a global leader in supply management software. Its solutions enable frictionless export and return of nearly one billion shipments across 190 countries annually. nShift connects customers with a library of over 1000 ready-made carrier connections.

About nShift

nShift is a leading global provider of cloud delivery management solutions that enable frictionless shipping and return of nearly one billion shipments across 190 countries annually. nShift’s software is used globally by e-commerce, retail, manufacturing and 3PL shippers. The headquarters of the company is London And Oslo. The offices have more than 500 employees Sweden, Finland, Norway, Denmark, United Kingdom, Poland, Netherlands, BelgiumAnd Romania.