According to Mastercard’s Economic Institute’s ‘Travel Trends 2023’ report, Spain is the second most popular destination for Europeans to visit in 2023. The country ranks second, after the United Kingdom and ahead of the United States, which together make up the top 3.
Additionally, Italy and Germany are ranked fourth and fifth respectively in this ranking. It is followed by France (6), Switzerland (7), Sweden (8), Netherlands (9) and Denmark (10). As stated therein researchers Europe is one of the most important destinations in the world for travelers from all over the world. After a successful resurgence last year, the desire to travel will once again drive tourism growth in Europe in 2023.
According to the MasterCard report, Germany and Spain are increasingly favored by tourists from Latin America, while Saudi Arabia and Egypt are becoming popular destinations for travelers from Eastern Europe, the Middle East and Africa.
Trends in 2023, experiences over material possessions and continued demand for recreational travel post-pandemic preference. Initially, business travel was pushed into the background compared to leisure travel, but in the second half of 2022, business travel made a strong recovery. Although Economic uncertainty The opening up of mainland China is expected to boost global growth, with a direct impact on the Asia-Pacific region and tourism countries such as Spain.
