The Spotify podcast ads, which launched at CES 2020 last January for the streaming site’s original and exclusive podcasts, will also be released this week in Germany and the UK.
Advertising Inventory is powered by Spotify’s proprietary streaming ad insertion technology, which displays and reports advertising logs. It gives advertisers insight into reach and frequency, and helps them make more data-based decisions about their campaigns.
Spotify currently has more than 70 million podcast listeners on its platform.
The company says the number of podcast listeners (not just on their own platform) will double globally by 2020. Nearly half of the younger Germans listened to podcasts last year
In the United Kingdom, the number of podcast listeners on all platforms has increased by 11.4% from 2020 to 2019, and this number is expected to rise by an additional 10% this year.
Spotify podcast ads are purchased by title and the ads appear as pre-roll, mid-roll and post-roll in the podcast episodes.
Selected podcast hosts and professional voice skills are available to partner with advertisers and enhance their creativity.