In this social update: Pinterest as a platform for direct conversions, TikTok that beats Youtube in terms of watch time, Youtube Shorts work and Facebook Creator Studio’s organic post test tool for videos.
YouTube launches short beta version
In September, YouTube has it View the new video format YouTube Short. Short films are short videos of 15 seconds or less that creators and content creators can easily upload from their mobile phones. With YouTube shorts, YouTube competes with TikTok. YouTube Short focuses on three main goals. Create, discover and display.
To make or to invent
Creating videos is one of the main goals of YouTube. Creators can take advantage of a new YouTube short video maker with some new features:
- Multi-segment camera to record multiple movies at the same time;
- Option to record with specific music;
- Record with timer and countdown timer for hands-free experience;
- Movie speed control.
be a finder
YouTube receives 2 billion visitors every month to watch various videos to entertain, learn and connect with other users. Short films are shown 6.5 billion times a month. Creators can grow their community with YouTube Shorts.
to look into
Watching short videos is very easy; By scrolling the videos vertically, the next video can be viewed. YouTube has indicated that there will be more tools and features for creatively editing videos.
Pinterest partners with Albertsons
Pinterest announced a new partnership with supermarket chain Albertsons this month. Both parties will work on a new technology that will make it possible to deliver groceries and order directly from the app.
The idea is that Pinterest users will be inspired by certain meals and have the opportunity to order them directly online. The goal is that users can order all the components from the app within a few clicks. In addition, Pinterest will develop a number of interactive, shoppable tabs that will show users how the ingredients can be used for other recipes. This provides many culinary creators with the opportunity to respond to this with certain ideas and trends.
Bron: Socialmediatoday – Pinterest announces new partnership with Albertsons to make in-app grocery shopping easier
Albertsons currently has 2,200 supermarkets in 34 states and, as in the Netherlands, it is also possible to order products online. By collaborating with Pinterest, the supermarket giant expects to develop added value in e-commerce.
Pinterest has seen an increase in usage activity during the pandemic. Recipes and Pins is one of the most popular categories on the platform. This trend is not only happening through social media, but also in many food related companies like HelloFresh. More and more people are interested in food delivery and this is evident in the increasing number of HelloFresh customers all over the world.
Source: statista – Number of HelloFresh customers worldwide from 2016 to 2020
It is expected that Pinterest will continue to respond to this trend and enter into partnerships with a number of large companies. The more users can order groceries from the app, the higher the value of the platform. Moreover, the collaboration also provides interesting e-commerce opportunities for other large companies.
Tik Tok outperforms YouTube
According to app monitoring platform App Annie, Video viewing time for an average app user In the United States and the United Kingdom on tik tok Bigger than youtube. YouTube is still the number one platform when it comes to the total time a user spends on social media platforms.
This is because the platform has more than 2 billion active visitors and TikTok has more than 700 million. The question is how long that will last. TikTok has been the most downloaded app per month since early 2020 and it continues to grow compared to other social platforms.
The in-app shopping functionality of Pinterest is now also possible in the Netherlands
Pinterest has expanded the in-app store feature to new countries, including the Netherlands, Brazil, Austria, Italy, Mexico, Spain and Switzerland. From now on, it is also possible for Dutch providers to add direct links to products to Pins, making it easy to direct users from ‘browsing’ to purchasing directly from the app.
The in-app shopping feature is doing well for Pinterest as more and more people are switching to online shopping. Because more brands can now showcase their products via the platform, will take care of her To expand the catalog of Pinterest products and maximize store operations.
In September 2020, Pinterest launched for shopping in the US and eight months later, the platform expanded the feature to other countries for the first time, including Canada, France and Germany. Pinterest wants to portray itself as a discovery platform with a focus on buying products online. Since last year, Pinterest has seen a growth in the number of users of the app and there has been a peak in e-commerce. The platform is taking advantage of this trend by expanding its new promotional and shopping features to connect businesses with potential customers.
Pinterest can be an interesting platform for many businesses to drive direct conversions from within the app.
Extension in Facebook Post Test Tool for Organic Posts
Last year, Facebook launched the organic publishing test tool for videos in Facebook Creator Studio. This month, the platform released an update with a new design and an extension of testing capabilities.
With the extension, it is possible to test different message formats, including text, images and links. For each test, it is possible to identify and measure important statistics: reactions, people reached, comments, number of shares, clicks on links, number of likes. The test can run for a maximum of 24 hours before the most effective version of the message is reposted.
The organic post-testing tool can be compared to paid A/B testing experiences. One difference is that there is now no payment for creating the best performing job. The concept and process is basically the same thing. The results can provide valuable insights for publication.
Creating a test post is very easy and can be found in Facebook Creator Studio when creating a new post.